Whether a project concept, pricing and budgeting strategy, USP, marketing and advertising, etc. Our professionals have the expertise to help you more successful, maximize your financial returns, and offer you the experience, know-how, and elevate value wherever possible.
Defining the project’s market segmentation & selecting the right target market
Creating a project’s Unique Selling Proposition (USP) to compete in the market
Refining project concept in line with current market trend and demand
Formulating and executing the project’s positioning and branding strategy
Advising developer on the right product size and composition ratio, based on market demand
Advising developer in legal issues including selecting the right candidate for Notary to handle all the transaction process and formulating all legal documentations required.
Proposing the appropriate pricing strategy to capture the intended target market
Advising developer on many pricing strategy options that will attract buyers, such as rental guarantee, or other reward systems to win the market competition.
Advising developer to choose the best form of legal entity : strata title, lease hold, free hold or any other forms that will assure the security of the transaction in regards with tax, or any other forms of costing.
Advising developer on both above the line and below the line promotion activities.
Assisting developer in selecting any promotion vendors such as : advertising agency, public relations agency, event organizer and other media partners, to bring any projects handled are well introduced to the market.
Proposing marketing & sales activities plan, including the budget requirement
Giving a guidance to any agency involved in the project promotion activities, such as : advertising agency, website developer, and printing company to team up in creating the best promotion material for a successful project.
To be involved in creating project image such as graffiti and billboard, at the project site to guarantee public awareness of the project.
Organizing road shows locally and overseas to create market awareness on any projects handled.
Advising developer on channels and ways to promote the project brand awareness, such as cooperating with other agents and conducting regular project update and training for other participating agents
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